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Using Two Pitch Decks
Recently I’ve had a few clients who didn’t understand why they needed two pitch decks. In fact a couple of them loved one deck so much they didn’t understand why they would even consider using another one.
Today I want to explain why the top founders ALWAYS use two pitch decks and to discuss what the differences are between those decks.
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Presentation Deck - This is the deck that you are most familiar with. It is used when you are pitching. This deck should aim to have bullet points with key information and a few visuals to attract attention, but its core purpose is to act as a roadmap for your pitch. The deck is there to support you as you pitch your company.
Attention Deck - This is the deck that you email to investors. This deck is significantly harder to create than the presentation deck. Why? Because you have to capture attention immediately. On average investors read a pitch deck for under 3 minutes. Additionally, you aren’t there to explain anything, so the deck needs to be simple, easy to understand, capture attention, tell a great story and be easy to skim. Those are a lot of different boxes to check, and that’s before we even get to the content. Many founders forget this deck and just send their presentation deck. The problem is that it often leaves investors with more questions than answers. The key to a great attention deck is nailing the first 3-4 slides when you have an investor’s attention then earning the right with each subsequent slide to have them continue clicking to the next slide.
Do you use two pitch decks? |
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Onwards and Upwards,
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