♞ Verbit Deck Breakdown

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Today, we will look at a Series A deck from Verbit used to raise $23M.

This is a good opening slide. It shares the company name, logo and a one-liner that provides enough information that an investor can understand the context for the following slides.

This is a strong second slide for a company that might have a “boring” pitch. Generally, when I’m working with companies that will have pitches with lots of information/background slides or less engaging stories, we try to frontload the traction so that investors have a reason to pay attention. If they see that you have lots of revenue or investment, it tells them that you are someone worth devoting the time/energy to hearing out.

Following the strategy from the previous slide, sharing their social proof here gives investors even more reason to believe that these individuals have something valuable.

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Using the rule of threes to communicate three problems that can be solved is a great standard practice. The problem is that they don’t follow it up with three solutions to solve these problems. I also don’t like the use of the word “challenges”. People won’t spend billions to overcome a challenge but they will spend billions to solve a problem.

This is a weird place to put their unique insights/value proposition. Generally, you show the solution first; then, this can be used as the “secret sauce” once investors are wondering about how you can deliver such a great solution.

At this stage, the deck feels very weird because there has been no solution slide, but this is a great slide as a standalone market overview. It shows the potential in numerous different markets that they can enter. If they then have a plan to tackle specific verticals one at a time then that is a winning strategy that investors love.

This again seems like its meant to be the “secret sauce” slide but since it isn’t following a solution slide it seems very misplaced and out of context.

We finally get to a slide labelled “solutions,” but in reality this is the product slide showing the products that they offer.

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Onwards and Upwards,

Liam Gill

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