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- ♞ When to use a demo?
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What is the optimal time to insert a demo into a deck?
One of the most overlooked parts of a pitch is the product demo. This is a key part of any pitch as it is often the most engaging, interactive and demonstrative part of the pitch.
In short, if you aren’t great at pitching, it might be the only time you truly have an investor’s full attention and what you are saying is viewed as credible (since you have the demo to back it up.)
With that being said let’s explore when you can insert you demo…
Strong Storyteller - If you are a strong storyteller and are able to capture investors attention with a solid perspective framer, big problem and novel solution then your demo should wait until the end of your pitching narrative (but before your ask). The end of your story is when your social status is low and you need external validation. It’s also when investors’ attention will start to die down no matter how great of a pitch you have. Leveraging your demo here to reel them back in is the optimal pitching tactic.
Poor Storyteller/Poor Traction - If you aren’t a great storyteller or don’t have traction, then the other place you can consider putting your product demo is in the first 15 seconds of your pitch. This is a way to capture attention immediately and add to your credibility. Once investors get to experience the product (if its good) they will be interested in hearing more from you regardless of your pitching ability/traction.
Do you have a demo in your pitch? |
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Are you looking to grow your business? Here is how I can help:
📱 Book a Strategy Call to get 1:1 feedback on your pitch, pitch deck and/or fundraising strategy. (If you need general startup advice, then reply to this email, and I’ll let you know if/how I can help.)
Onwards and Upwards,
