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- ♞ Which firms to raise from?
♞ Which firms to raise from?
Hey Persuaders!
Are Tier 1 VCs always the best?
One of the most dangerous traps in fundraising is Logo Lust. Founders spend months chasing the "Blue Chip" VCs, convinced that a Tier-1 name on their cap table is the ultimate signal of status. They think a massive fund size equals massive support.
But behind the mahogany doors of the $500M+ mega-funds, there is a cold, mathematical reality that you need to understand: Big VCs are structurally designed to let you die.
Today, we’re looking at the brutal economics of fund size—and why being a "rounding error" is the most dangerous position a founder can occupy.
When a General Partner (GP) is managing a $1B fund with 50+ companies, they aren’t optimized for your success—it’s optimized for "The Outlier."
The venture math is relentless:
The Write-offs: They expect 70-80% of their portfolio to go to zero or break even.
The Cushion: On a $500M fund, the partners are collecting ~$10M a year in management fees. They are getting rich whether you win or lose.
The Focus: They only need 2 or 3 companies to return the entire fund. If you aren't showing "100x" potential by month 18, you aren't just a struggling founder; you are a distraction from their winners.
Now, look at the "Emerging Manager" with a $50M fund and 15 companies. The incentives shift entirely.
Skin in the Game: That manager likely has a significant chunk of their personal net worth in the fund. They don't have a $10M fee cushion. They only win if you win.
Concentration Risk: If you are investment #8 in a small portfolio, you represent 6-7% of their entire fund. They cannot afford to let you "quietly crater."
The "Roll Up the Sleeves" Factor: When you hit a wall, a mega-fund partner sends a "Good luck" email. A small-fund partner gets on a plane.
The data doesn't lie. Smaller funds (under $350M) are statistically more likely to outperform the mega-funds.
25% of smaller funds hit a 2.5x return or higher.
Only 17% of funds over $750M hit that same mark.
Why? Because focus is a finite resource. A partner at a massive fund is a "Portfolio Manager." A partner at a small fund is a Partner.
When you are weighing term sheets, don't just look at the valuation or the logo. Look at the Incentive Structure.
Ask the partner: "What number am I in this fund?" and "How many other boards are you on?"
If you want to be a trophy on a shelf, go with the $1B fund. If you want a co-pilot who is incentivized to fight for your survival, find the emerging manager whose reputation—and bank account—is tied to your outcome.
Are you looking to fundraise? Here is how I can help:
📱 Book a Strategy Call to get 1:1 feedback on your pitch, pitch deck and/or fundraising strategy.
Onwards and Upwards,

