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- Why Every Founder Needs an Evangelist on Their Cap Table
The role of an evangelist
Read time 2.0 minutes.
When founders think about their cap table, they usually focus on two things: how much money is coming in and what valuation it’s coming in at. But there’s another factor that rarely gets considered—and it can be just as valuable as the capital itself: having at least one evangelist on your side.
An evangelist is the person who lives and breathes your business. They know your product, they understand your mission, and they genuinely believe in what you’re building. And here’s the magic: they don’t keep quiet about it. They talk. A lot. They share your story with their network, they bring you up in conversations, and they create the kind of momentum you can’t buy with ad spend.
Capital fuels your business, but evangelists fuel your narrative. They extend your reach far beyond your own circle. The right evangelist can open doors to customers, investors, partners, and hires—all because they’ve built trust in circles you can’t easily access.
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Credibility matters. Not every loud supporter is helpful. If someone is constantly talking about you but doesn’t carry influence, their words won’t land. An effective evangelist is someone with a solid reputation who adds signal, not noise. Here is how to find the right evangelist:
Look for genuine believers: they’re not just chasing deal flow, they’re aligned with your mission.
Check their influence: who listens when they talk? Do they have respect in your industry?
Test their energy: are they already talking about you before you even ask? That’s a strong sign.
Once you have an evangelist on your cap table, lean into that relationship. Share updates, give them stories and proof points they can spread, and make it easy for them to amplify your message. The more material you give them, the louder their voice becomes.
Don’t just optimize your cap table for capital, optimize it for influence. One strong evangelist can shift the trajectory of your raise, your customer pipeline, and even your company’s reputation
Do you have an evangelist on your captable? |
Onwards and Upwards,
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