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- What do my winners have in common?
What do my winners have in common?
Read time 2.3 minutes.
With the month of October coming to an end we are now in the latter half of the Labor Day to Thanksgiving VC sprint which is a crucial time for raising Venture Capital.
With this in mind, I’ve been reviewing my clients who have received term sheets to see what has been working the last 6 weeks to get investors onboard.
This analysis has allowed me to narrow in on two key things that every successful client has been able to nail:
Future vision - What will the world look like after their product is widely adopted?
Capital allocation - What will you do with the money and what will it allow you to accomplish?
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Future Vision
Many founders miss this part of the story. They talk about the problem, solution, product, and market size, what they miss is showing what life will be like for the person/company that is suffering from the problem. If you talk about this future vision then what you miss is the chance to show a transformation. The part of any movie/story that captures the heart is the transformation of the characters. If you want to succeed you need to show how someone will go from suffering to thriving.
Capital Allocation
Be very clear about the milestone you want to hit with this round of funding and how each penny will be spent. We live in an economic climate where funds are no longer free-flowing. This means investors want to know where their money is going before they deploy it. Like any “sale” they want to know what they are buying.
Do you share your vision of the future with investors? |
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Onwards and Upwards,
P.S. Are you ready to take the next step in raising venture capital for your company? If so, you can book a 1:1 strategy call with me to help get you going in the right direction!
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