♞ Yammer Deck Breakdown

In partnership with

Today, we will look at a Series E deck from Okteto used to raise $85M.

This is a Series E deck, so some elements are different. It is still better to use a one-liner designed for investors and not customers. Still, I understand that for many companies at this stage, their “marketing” one-liners can become associated with the company.

This is an interesting slide that does work as a perspective framer, but in a way I’ve never seen before. This is interesting but does nail the core of a perspective framer, which is to provide investors with an idea of the size and scale of the problems that you are solving.

Fall in love with BILL, get a $200 Saranoni blanket

BILL + controllers = ❤️

We're sharing the love! Take a demo of BILL Spend & Expense and get a $200 gift card to Saranoni Luxury Blankets & Gifts.¹

"Switching to BILL for our credit cards has been such an amazing decision for us! After transitioning from a competitor to BILL Spend & Expense 6 months ago, we’ve already received over $10,000 in cash-back rewards—something our previous provider never came close to offering.” – Madolen Gossett, Controller @ Saranoni

Request a demo

¹Terms and Conditions apply. See offer page for details.
Card issued by Cross River Bank, Member FDIC, and is not a deposit product.

This type of road mapping isn’t necessary but can be useful for later-stage decks, which tend to be 2-3x as long as an early-stage deck due to the details you need on existing financials, growth, etc.

This is an incredible start to the two-part problems slide. It is very clear where they feel that companies have an issue and where they can save employees time. It’s straightforward with a clear visual.

Part two of the problem slide demonstrates the actual monetary cost of the problem which helps them start to show investors how much they can make. If they are saving $10M per 1,000 employees then they might be able to sell for $5M per 1,000 employees. Suddenly getting to $100M+ doesn’t seem difficult.

This deck is over 30 slides so I’ll end it there but I wanted to highlight the way they jump into the problem and immediately demonstrate the potential of the business without needing to rely on market figures or pie-in-the-sky type numbers. This is what works.

Kickstart Your Day with Huel

In a world where every second counts, Huel Black Edition is the smart meal solution for your busy lifestyle.

With 40g of protein and 27 essential vitamins in each serving, it’s designed to fuel you fast.

Plus, with flavors like Chocolate, Cookies & Cream, and Strawberry Shortcake, Huel Black Edition turns meal prep into a 30-second hack.

Ready to fuel up? Get 15% off your first order, plus a free t-shirt and shaker bottle with code BEHUEL15.

Elevate Your Nutrition

Are you looking to grow your business? Here is how I can help:

📱 Book a Strategy Call to get 1:1 feedback on your pitch, pitch deck and/or fundraising strategy. (If you need general startup advice, then reply to this email, and I’ll let you know if/how I can help.)

Onwards and Upwards,

Liam Gill

P.S. It would greatly help me if you could share the newsletter with more founders to help grow our community!